Everyone from your best friend's neighbor to your local resume service company believes that they own stock in the ultimate way to construct the proper resume - but do they? Sales Resumes are Not the same as other types of resumes. I will simplify all of this for you for the last time, so that YOU will now be the expert resume advisor.

Does your resume do you justice, or are you apologizing because the format just isn't right? Does your resume tell a story? Does it clearly identify who you are currently working for, who your customers are, what products you sell, what territory you cover, how long you've done it, promotions, and MOST IMPORTANTLY: HOW WELL you've done (and be able to show actual documentation on the interview)? If it doesn't, why not?? In today's economy, hiring authorities are under scrupulous pressure to make intelligent hiring decisions. Make them want to hire you!! To get employers to salivate after YOU, you MUST have your year end stack rankings with the most current year first - and then going backwards - and your awards dripping off your resume. If you do not toot your own horn here, you are selling yourself short and noone else is going to do it for you!

I have heard these two excuses a thousand and one times:

• "I didn’t put my accomplishments on the resume because I thought I would tell
the hiring authority about them when we actually meet."
• "I didn't want to go over a one-page resume."

Responses: If the hiring authority interviews twenty or more applicants after you, he's not going to remember all of your achievements. If he reviews your resume once more after he's seen all of his first-time interviews, and he reads a ton of documented accomplishments, he will not want to pass on you without seeing you again. He must think twice before sending your resume into the "let's send him a form letter" round file.

Since your resume always precedes you to the interview, you want the hiring authority to be excited about meeting you. A well- constructed resume is an extension of you. A "factitious" resume shows preparation, organization, caring, AND if you can creatively and excitedly present the product you know the most about - yourself - then the hiring authority will deduce that you can also plan and draft sales presentations and strategies for your customers.

If you know who the resume is specifically going to - and you both know some of the same people - why not put specific former employers, physicians, and other important names, titles, and phone numbers on a separate page at the end of your resume!

Employers look for:

•Achievements •Stability •Familiar Companies •Energy •Appearance (especially first impression) •Would I buy from this person?

Reminders:

1) Your resume should be in chronological order with your most current position listed first, including monthly and yearly dates.

2) Dates of employment as well as your stellar business references must be absolutely airtight.

3) There is nothing wrong with a 2-pager if and only if, you have the achievements and accomplishments to warrant it, and you must be able to document them.

4) We need year end stack rankings. It doesn't matter if you were Sales Rep of the Month three times last year if you finished under quota and were not AT LEAST in the top 20% of your sales force. PLEASE do not let the world know that that you did not finish the year(s) at least 100% of quota. What employer is going to hire you if you can't at least make quota?

5) If you were ranked #2 or #3, please tell us OUT OF HOW MANY reps. If you finished #20 out of 50, but your territory was at #49 when you started, WRITE IT!!

6) PLEASE have someone you know proofread your resume for misspellings. Make sure if you called on more than one Cardiologist and more than one Oncologist, or Vascular Surgeon that ALL your plurals are noted. Sometimes I feel like an English teaher instead of a recruiter! Also learn where semicolons are needed in place of commas and periods, especially when writing about each of the companies you have worked for as well as in your objective statement - it is always semicolons as spellcheck will point out.

The following type of resume is the most widely used, easiest to prepare and the easiest for the employer to comprehend…

GEORGE COSTANZA 1254 Fountain St. #1A Los Angeles, CA 90024 310-624-4351 (cell) george.costanza11@gmail.com 800-851-9524 (pager) OBJECTIVE: To continue to use my skills and have the opportunity to grow and advance in the medical device industry EDUCATION: M.S. Business 2002 Villanova University B.S. Business Administration December 1998 Penn State University 3.2 GPA PROFESSIONAL HISTORY June 2003 to present SYNTHES MAXILLOFACIAL, Los Angeles, CA Consult with oral, plastic, ENT and neurosurgeons on the use of external rigid fixation devices for surgical repair of facial fractures, oral tumors and cosmetic facial bone augmentations; Also responsible for educating surgical residents and operating room staff on rigid fixation techniques by conducting seminars, workshops and in-services; primary customers: UCLA, Cedars Sinai, USC, Harbor UCLA, Long Beach Memorial, Veterans Hospital. 2012 - Currently ranked #7 out of 150 after first three quarters 2011 - Ranked #3 out of 145 reps and won Presidents' Club trip to Madrid,   Spain 2010 - Ranked #7 out of 149 reps and won Presidents' Club trip to Paris,   France; Elected to Synthes Hall of Fame for earning Presidents'   Club for last five years 2009 - President's Club Award Winner - Ranked #7 out of 109 reps 2008 - President's Club Award Winner - Ranked #3/110 reps 2007 - Sales Rep of The Year - Ranked #1/110 reps - Increased sales from $80,000 to $2,750,000  Annually 2006 - Promoted to National Sales Trainer - Ranked #6/90 reps - Ranked #1/10 in Western Region - One of three chosen to represent Synthes at International World Conference in Zurich, Switzerland 2005 - President's Club and Rookie of the Year March 1998 to May 2003CANON COPIERS, Philadelphia, PA Sold large system photocopiers primarily to hospitals and physicians' offices. • Brought region from 28th to 3rd in two years • Three of the reps I hired were promoted to management positions • Manager of the year 2001 (first year as manager) • Sales representative of the month seven times in 2000 • Won president's award trip to Jamaica, March 2000 (Top 5% of sales force) • Ranked in top 5 out of 1,300 reps 1999, 2000 • 722% of quota 1999: largest % of quota attainment in thirty five year history • Major copier accounts: - Wachobia Center (home of the Philadelphia 76ers) - Philadelphia General Hospital - Johnstown Memorial Hospital COLLEGE EMPLOYMENT: 1996 to 1998Nordstrom, Philadelphia, PA Men’s Sportswear sales • Consistently #1 or #2 in a sales force of 73 people ATHLETIC ACHIEVEMENTS: • Pennsylvania Interscholastic Federation (PIF) 50yd, Freestyle Swim Champion • Captain of High School water polo team VOLUNTEER COORDINATOR: • Spearheaded four screening center drives for breast cancer • Big Brothers of Los Angeles HOBBIES: • Swimming, water polo, tennis, hiking, working out, Alliance Business Club FORMALIZED SALES TRAINING: • Have taken numerous courses including P.S.S. with Synthes and Canon • Have attended Tom Hopkins, Zig Ziglar seminars REFERENCES: • Business and Personal furnished upon request