Everyone from your best friend's neighbor to your local resume service company believes that they own stock in the ultimate way to construct the proper resume - but do they? Sales Resumes are Not the same as other types of resumes. I will simplify all of this for you for the last time, so that YOU will now be the expert resume advisor.

Does your resume do you justice, or are you apologizing because the format just isn't right? Does your resume tell a story? Does it clearly identify who you are currently working for, who your customers are, what products you sell, what your responsibilities are, what territory you cover, how long you've done it, promotions, and MOST IMPORTANTLY: HOW WELL you've done (and be able to show actual documentation on the interview)? If it doesn't, why not?? In today's economy, hiring authorities are under scrupulous pressure to make intelligent hiring decisions. Make them want to hire you!! To get employers to come after YOU, you MUST have awards and accomplishments DRIPPING off the resume. If you don't toot your own horn here, who is going to do it for you?

I have heard these two excuses a thousand and one times:

• "I didn’t put my accomplishments on the resume because I thought I would tell
the hiring authority about them when we actually meet."
• "I didn't want to go over a one-page resume. "

Responses: If the hiring authority interviews 20 more applicants after you, he's not going to remember all of your achievements. If he reviews your resume once more after he's seen all of his first-time interviews, and he reads a ton of documented accomplishments, he will not want to pass on you without seeing you again. He must think twice before sending your resume into the "let's send him a form letter" round file.

Since your resume precedes you to the interview (the advent of e-mail has done this), you want the hiring authority to be excited about meeting you. A well- constructed resume is an extension of you. A "factitious" resume shows preparation, organization, caring, AND if you can creatively and excitedly present the product you know the most about - yourself - then the hiring authority will deduce that you can also plan and draft sales presentations and strategies for your customers.

If you know who the resume is specifically going to - and you both know some of the same people - why not put specific former employers, physicians, and other important names, titles, and phone numbers on a separate page at the end of your resume!

Employers look for:

•Achievements •Stability •Familiar Companies •Energy •Appearance (especially first impression) •Would I buy from this person?

Reminders:

1) Your resume should be in chronological order with your most current position listed first, including monthly and yearly dates.

2) Dates of employment as well as your stellar business references must be absolutely airtight.

3) There is nothing wrong with a 2-pager if and only if, you have the achievements and accomplishments to warrant it, and you must be able to document them.

4) Please have someone close to you proofread the resume. Misspellings and grammatical errors will eliminate you.

The following type of resume is the most widely used, easiest to prepare and the easiest for the employer to comprehend…

GEORGE COSTANZA

1254 Fountain St. #1A
Los Angeles, CA 90024 		310-624-4351 (cell)
800-851-9524 (pager)


OBJECTIVE: To continue to use my skills and have the opportunity to grow and advance in the medical device industry.

EDUCATION: M.S. Business 2002 Temple University
B.S. Business Administration December 1998 Penn State University 3.2 GPA

PROFESSIONAL HISTORY

June 2003 to present SYNTHES MAXILLOFACIAL, Los Angeles, CA

Consult with oral, plastic, ENT and neurosurgeons on the use of external rigid fixation devices for surgical repair of facial fractures, oral tumors and cosmetic facial bore augmentations. Also responsible for educating surgical residents and operating room staff on rigid fixation techniques by conducting seminars, workshops and in-services.

2010 - Currently ranked #2 out of 225 reps after first three quarters
2009 - President's Club Award Winner - Ranked #4 out of 225 reps
  Elected to Synthes Hall of Fame for earning President's Club
  award for at least five years.
2008 - President's Club Award Winner - Ranked #3/110 reps
2007 - Sales Rep of The Year - Ranked #1/110 reps
- Increased sales from $80,000 to $2,750,000  Annually
2006 - Promoted to National Sales Trainer - Ranked #6/90 reps
- Ranked #1/10 in Western Region
- One of three chosen to represent Synthes at International World
Conference in Zurich, Switzerland
2005 - President's Club and Rookie of the Year


March 1998 to May 2003CANON COPIERS, Philadelphia, PA

Sold large system photocopiers primarily to hospitals and physicians' offices.
• Brought region from 28th to 3rd in two years
• Three of the reps I hired were promoted to management positions
• Manager of the year 2001 (first year as manager)
• Sales representative of the month seven times in 2000
• Won president's award trip to Jamaica, March 2000 (Top 5% of sales force)
• Ranked in top 5 out of 1,300 reps 1999, 2000
• 722% of quota 1999: Largest % of quota achievement in district of
35-year history
• Major copier accounts:
- Wachobia Center (home of the Philadelphia 76ers)
- Philadelphia General Hospital
- Johnstown Memorial Hospital

COLLEGE EMPLOYMENT:

1996 to 1998Nordstrom, Philadelphia, PA

Men’s Sportswear sales
• Consistently #1 or #2 in a sales force of 73 people

ATHLETIC ACHIEVEMENTS:
• Pennsylvania Interscholastic Federation (PIF) 50yd, Freestyle
Swim Champion
• Captain of High School water polo team

VOLUNTEER COORDINATOR:
• Spearheaded four screening center drives for breast cancer
• Big Brothers of Los Angeles

HOBBIES:
• Swimming, water polo, tennis, hiking, working out, Alliance Business Club

FORMALIZED SALES TRAINING:
• Have taken numerous courses including P.S.S. with Synthes and Canon
• Have attended Tom Hopkins, Zig Ziglar seminars

REFERENCES:
• Business and Personal furnished upon request