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Everyone from your best friend's
neighbor to your local resume service company believes
that they own stock in the ultimate way to construct
the proper resume - but do they? Sales Resumes
are Not the same as other types of resumes.
I will simplify all of this for you for the last time,
so that YOU will now be the expert resume advisor.

Does your resume do you justice, or are you apologizing
because the format just isn't right? Does your resume
tell a story? Does it clearly identify who you are currently
working for, who your customers are, what products you
sell, what territory
you cover, how long you've done it, promotions, and
MOST IMPORTANTLY: HOW WELL you've done (and be
able to show actual documentation on the interview)?
If it doesn't, why not?? In today's economy, hiring
authorities are under scrupulous pressure to make intelligent
hiring decisions. Make them want to hire you!! To get employers to salivate after YOU, you MUST have your year end stack rankings with the most current year first - and then going backwards - and your awards dripping off your resume. If you do not toot your own horn here, you are selling yourself short and noone else is going to do it for you!

I have heard these two excuses a thousand and one times:

"I didnt put my accomplishments on the resume
because I thought I would tell
the
hiring authority about them when we actually meet."
"I didn't want to go over a one-page resume."

Responses: If the hiring authority interviews twenty or more applicants after you, he's not going to remember all
of your achievements. If he reviews your resume once
more after he's seen all of his first-time interviews,
and he reads a ton of documented accomplishments, he
will not want to pass on you without seeing you again.
He must think twice before sending your resume into
the "let's send him a form letter" round file.

Since your resume always precedes you to the interview, you want the hiring
authority to be excited about meeting you. A well- constructed
resume is an extension of you. A "factitious"
resume shows preparation, organization, caring, AND
if you can creatively and excitedly present the product
you know the most about - yourself - then the hiring authority
will deduce that you can also plan and draft sales presentations
and strategies for your customers.

If you know who the resume is specifically going to - and you both know some of the same people - why not put specific former employers, physicians, and other important names, titles, and phone numbers on a separate page at the end of your resume!

Employers look for:

Achievements Stability Familiar Companies
Energy Appearance (especially first impression)
Would I buy from this person?

Reminders:

1) Your resume should be in chronological order with
your most current position listed first, including monthly
and yearly dates.

2) Dates of employment as well as your stellar business
references must be absolutely airtight.

3) There is nothing wrong with a 2-pager if and only
if, you have the achievements and accomplishments to
warrant it, and you must be able to document them.

4) We need year end stack rankings. It doesn't matter if you were Sales Rep of the Month three times last year if you finished under quota and were not AT LEAST in the top 20% of your sales force. PLEASE do not let the world know that that you did not finish the year(s) at least 100% of quota. What employer is going to hire you if you can't at least make quota?

5) If you were ranked #2 or #3, please tell us OUT OF HOW MANY reps. If you finished #20 out of 50, but your territory was at #49 when you started, WRITE IT!!

6) PLEASE have someone you know proofread your resume for misspellings. Make sure if you called on more than one Cardiologist and more than one Oncologist, or Vascular Surgeon that ALL your plurals are noted. Sometimes I feel like an English teaher instead of a recruiter! Also learn where semicolons are needed in place of commas and periods, especially when writing about each of the companies you have worked for as well as in your objective statement - it is always semicolons as spellcheck will point out.

The following type of resume is the most widely used,
easiest to prepare and the easiest for the employer
to comprehend
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GEORGE COSTANZA
1254
Fountain St. #1A
Los Angeles, CA 90024 |
310-624-4351 (cell)
george.costanza11@gmail.com
800-851-9524 (pager) |
OBJECTIVE: To continue to use my
skills and have the opportunity to grow
and advance in the medical device industry

EDUCATION: M.S. Business 2002 Villanova University
B.S. Business Administration December 1998
Penn State University 3.2 GPA

PROFESSIONAL HISTORY

June 2003 to present
SYNTHES MAXILLOFACIAL, Los Angeles,
CA
Consult with oral, plastic, ENT and neurosurgeons
on the use of external rigid fixation devices
for surgical repair of facial fractures,
oral tumors and cosmetic facial bone augmentations;
Also responsible for educating surgical
residents and operating room staff on rigid
fixation techniques by conducting seminars,
workshops and in-services; primary customers: UCLA, Cedars Sinai, USC, Harbor UCLA, Long Beach Memorial, Veterans Hospital.
 |
2012 |
- Currently ranked #7 out of 150 after first three quarters |
| 2011 |
- Ranked #3 out of 145 reps and won Presidents' Club trip to Madrid,
Spain |
| 2010 |
- Ranked #7 out of 149 reps and won Presidents' Club trip to Paris,
France; Elected to Synthes Hall of Fame for earning Presidents'
Club for last five years |
| 2009 |
- President's Club Award Winner - Ranked #7 out of 109 reps |
| 2008 |
- President's Club Award Winner - Ranked #3/110 reps |
| 2007 |
- Sales Rep of The Year - Ranked #1/110 reps
- Increased sales from $80,000 to $2,750,000 Annually |
| 2006 |
- Promoted to National Sales Trainer - Ranked #6/90 reps
- Ranked #1/10 in Western Region
- One of three chosen to represent Synthes at International World
Conference in Zurich, Switzerland |
| 2005 |
- President's Club and Rookie of the Year |

March 1998 to May 2003 CANON
COPIERS, Philadelphia, PA

Sold large system photocopiers primarily
to hospitals and physicians' offices.
Brought region from 28th to 3rd in two years
Three of the reps I hired were promoted to management positions
Manager of the year 2001 (first year as
manager)
Sales representative of the month seven
times in 2000
Won president's award trip to Jamaica, March
2000 (Top 5% of sales force)
Ranked in top 5 out of 1,300 reps 1999,
2000
722% of quota 1999: largest % of quota attainment in thirty five year history
Major copier accounts:
-
Wachobia Center (home of the Philadelphia
76ers)
-
Philadelphia General Hospital
-
Johnstown Memorial Hospital

COLLEGE EMPLOYMENT:

1996 to 1998 Nordstrom,
Philadelphia, PA

Mens Sportswear sales
Consistently #1 or #2 in a sales force of
73 people

ATHLETIC ACHIEVEMENTS:
Pennsylvania Interscholastic Federation
(PIF) 50yd, Freestyle
Swim
Champion
Captain of High School water polo team

VOLUNTEER COORDINATOR:
Spearheaded four screening center drives
for breast cancer
Big Brothers of Los Angeles

HOBBIES:
Swimming, water polo, tennis, hiking, working
out, Alliance Business Club

FORMALIZED SALES TRAINING:
Have taken numerous courses including P.S.S.
with Synthes and Canon
Have attended Tom Hopkins, Zig Ziglar seminars

REFERENCES:
Business and Personal furnished upon request
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